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NO : 291 Date : Feb/09/06 10:22
Name : Kntott/-- E-mail : <creasey@knto.ca>
Subject : Korea Surpasses 6 Million Inbound Visitors for 200
Korea’s Inbound Travel Hits 6 Million Visitors + for ‘05!

Toronto, Canada.  January 19, 2006. – In official tourism statistics released today for Korea, Ms. Oki Kang, Director for Canada of the Korea Tourism Organization (KTO) has announced that the destination of Korea not only reached but surpassed the 6 million visitor mark for inbound traffic into the country for the January ~ December 2005 period!

Throughout 2005 outbound travel from Canada to Korea exceeded targets set by KTO to hit 86,399 visitors, a 17.3% increase for December and 11.3% for January – December 2005.

Ms. Kang said, “With Korea posting double digit growth throughout 2005, our very targeted mainstream consumer in-market initiatives combined with Korean Wave focused on the Asian-Canadian segment we are expecting Canada to be a very strong inbound tourism market for Korea.”  A few of the major successful initiatives undertaken by KTO Toronto Office throughout 2005 were their Go KOREA GO! campaign, which included national advertising and onsite surveying in Famous Players Cinemas as well as online with the Globe and Mail aimed at consumers.  Nationally for travel professionals, Korea partnered with Asia Now destinations in August to educate and provide a product focused platform for partner operators.  This is in addition to activities centred on bringing Korea more top-of-mind to the travelling public jointly with our industry partners throughout Canada.

Throughout Asia and within the Asian-Canadian market interest in Korean popular culture, such as TV dramas and their stars, Korean culture, music, food and more is the KOREAN WAVE.  KTO Toronto is focused on bringing to market products that encompass many of these elements such as TV drama locations, foods, etc. in major urban centres across Canada.

For more information on Korean culture developed over 5,000 years, Korean Wave or more, KTO would like to invite you to join us at www.tour2korea.com!
           
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